Cannes Lions

ICE CREAM / KOKO KRUNCH

PUBLICIS MANILA, Makati City / NESTLE / 2012

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In a typical playground, life plays a game of irony when two 8-year old kids are on a seesaw. One is a rather hefty child from a well-to-do family who is stuck at the bottom, whereasa lanky child brought up in poverty is on top. Rich kid is looking up to the poor boy, who in turn, is looking down on him. How will the rich kid reverse his position? The answer to that question will make one realize that friendship is more valuable than money, while the other one would discover his true worth as a friend.

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