Our solution was to make COCO, the brand mascot, the NEW superhero. Make him teach and entertain kids. We basically wanted to engage the kids through the brand mascot and make him likeable and part of the kids lives.

Television:

? Chota Bheem the extremely popular comic superhero overcomes evil. We created 56 episodes (4 originals + 52 repeats), wherein both superheroes together fought evil and through intelligent and kind-hearted ways inculcated strong values in the kids.

* We made a movie on their friendship and created a brand title track which became the signature track in the series

* Breaking the norm – for the first time Chota Bheem – known to eat only ladoos started eating Chocos – as the food which gave him smartness to fight the evil

Print:

We partnered with COCO & Kalia popular Tinkle comics character & also tested the kid’s knowledge via special contest.

Digital:

We created digital assets whereby both parent and child could spend quality time together.

* We created fun learning gaming experience through mychocoland.in. Rich media display ads were placed on high affinity mom and kids genre websites to direct traffic.

* COCO became the new hero and Chocoland the new dream world

* We reached out to 6.6 million kids through television. 90% viewers rated the episodes as “Extremely Likeable”

* We saw a 60% higher delivery on TVR’s for original episodes while the repeats delivered 80% higher than the regular Chota Bheem episodes. The co-scripted series ranked

* 16,260 kids responded to ‘Take Coco and Kalia to Chocoland’ contest – a first in Tinkle’s 35 year history.

* We drove over 60,000 registrations in 2 months

* Brand sales went up by 30% while variant sales increased by a whopping 70%

* The brand philosophy came alive through fun filled stories and we established our mascot. COCO as the new Super Hero