Cannes Lions
DDB SEATTLE / MCDONALD'S / 2008
Overview
Entries
Credits
Description
People are accustomed to a nice hot cup of coffee. But can cold coffee be good as well? When McDonald’s introduced iced coffee, the answer was 'yes'. So good, in fact, it might cause people to start liking other things cold as well. So, how does a love of all things cold translate into everyday life situations?
Similar Campaigns
12 items