Cannes Lions

ICED COFFEE

DDB SEATTLE / MCDONALD'S / 2008

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People are accustomed to a nice hot cup of coffee. But can cold coffee be good as well? When McDonald’s introduced iced coffee, the answer was 'yes'. So good, in fact, it might cause people to start liking other things cold as well. So, how does a love of all things cold translate into everyday life situations?

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