We printed a bunch of stickers simulating human eyes. Then we chose strategic objects around our client’s store neighborhood, like trees, trashcans, traffic lights, everything, and we placed the stickers over those objects pretending someone was inside them. That’s how we came up with hundreds of “real” costumes on the streets, everywhere.A few inches below the “eyes”, another sticker completed the message: Original costumes. The Costume’s House (address and phone number).

They used the pens as a gift for their regular clients at the very same store, and to give them away as sampling at schools.As a result, costume’s rental improved during the lowest periods of the year, and our client ran out of costumes during Halloween and had to create more to attend the demand.

They became top of mind having invested an incredibly low budget: less than $400.