Artists and designers were sent a brief and asked to load submission onto tumblr. A panel of judges chose entries to be used for applications. Judges were designers Noma Bar, Lance Wyman, Mr Brainwash, Coca-Cola Design Director Deklah Polansky and VP of Global Design at Coca-Cola James Sommerville.

The outcome was a rich and diverse expression of our brand through the eyes of our brand fans. Coca-Cola designed in a successful co-creation with artists and designers around the world. Artwork was used commercially on pack, but also in a social activation, a museum exhibit, and applied to licensed products.