Coca-Cola Zero has a new positioning in Latin America, to talk about unique experiences. Showing that Coke Zero itself has an unique flavor. So we came up with the “The more zero the better “concept. Showing that any probability is more unique when it has more zeros. So an experience with 0,01% probability is unique, but with 0,00001% is way more unique. The Mechanic spot shows this, a guy that after have his car broken down in the road is surprised by a big number of unique experiences every time he takes a sip of Coke Zero.