To demystify such a strong relationship in between man and their cars, we needed to change people's perception, so we decided to play not only with reality, but with their imagination as well. Change things they thought could not be changed. We´ve turn some of the most iconic cars in cinema history into a better way of transportation, creating the iconic bicycles. Bike to the future, GhostBike and Dumbike were special designed bikes that had the same features from the cars on the pictures, just with a better impact on nature.

IT’S TIME TO CHANGE THE STORY. A SERIES OF POSTERS WITH SOME OF THE MOST ICONIC CARS IN HISTORY, TURNED INTO A MORE EFFICIENT FORM OF TRANSPORTATION.

We decided to turn some of the most iconic cars in cinema history into actual bicycles, and to display them in different parts of Madrid.

To launch the campaign we used the built bikes a living piece of outdoor. They were also the protagonists of our poster and print campaign, where we could recognize the identity of each movie, but adapted to today´s world.

- Project development and construction of the bikes.

- Details of the bikes completed.

- Exposition of the bikes around Madrid.

- Posters put up in cinemas and streets.

The Iconic Bikes became conversation in Spanish´s scenario, generating more than1million reactions on the government Social network and Web when it was on air.

90% of those reactions were positive. And that is a government website