Eurobest
The World´s most expensive objects
OGILVY MADRID, Madrid / GENERAL TRAFIC ADMINISTRATION - DGT / 2016
Awards:
1 Shortlisted Eurobest
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Overview
Entries
Credits
OVERVIEW
Background
Behind the wheel, small distractions while driving may cause an accident, with consequences not just for the driver but for everyone around him, that means: all of us.
Execution
TV spots Sunglasses/Song/joint
The most expensive song
A song entirely composed by.sound of real traffic accidents.
The most expensive Displays
Scanning the QR drove people to the website, and the price dropped on real time.
The most expensive app and song
The app you don’t want to download, but you do want to know.
Website
The objects were displayed on the website. The more visits, the lower the price.
Similar Campaigns
8 items
