Enforced recognition for the sales rep! It would work by force and in attrition. First a framed photo of the sales representative, including business card and letter, comes from named sales rep. Photo is not for the customer's desk but can be replaced by a "better" one. Second mailing comes via email. Sales rep sends a summer holiday message offering a summer gift order and some services. Third execution is again in a package. It is a detective novel with the sales rep involved as a character on a customised bookmark.

The mailings received an excellent recall in research surveys. 93% recall for photo mailing which customers found a great way of introducing the sales rep. 73% of respondents opened the email letter, and 71% of them ordered the pleasing summer gift. A mobile/SMS competition in the novel mailing had a 17% response. Sales representatives received overwhelming feedback from customers: Fantastic! Funny! Unique! TeliaSonera is so pleased with the result that they would happily continue using sales reps who are now much better known among customers.