It is not usual to receive a Sony Bravia TV box in your home door without asking for it. So, with that we ensured we would hook people up with the idea. And once they opened it up, the interaction generated a playful way to send a message.

It was the most appropriate way for the brand to show the message, because it showed people that everything they loved about Sony, could be found in their smartphones too.

We had an excellent response, because 10 out of 10 key influencers were so surprised with the direct mailing that they decided to tweet about it, and thanks to that, we managed to reach 2,855,000 of their followers.

And now, most of these followers wants to have their very own Sony ZL.?