Ideas are scary, intimidating and often messy. Ideas are frightening, daunting and usually muddled. Ideas present the notion of the “unknown” and are usually placed outside the social norm. But under the proper care, these daunting and threatening ideas can become beautiful and extraordinary.

The character presented in the commercial represents the ugly factors listed above. As an audience, we watch the “idea” come into this world and go through the struggle of trying to be accepted. Then, we witness someone taking a chance on the “idea;” and what was previously deemed “ugly” is turned into an attractive and vibrant colored “idea.”