Cannes Lions

CHILDLIKE IMAGINATION

MJZ, Los Angeles / GENERAL ELECTRIC / 2014

Film

Overview

Entries

Credits

Overview

Description

Using the voice of a child, narrating a fantastical sequence that explains what her mom, a GE employee, really does, from building underwater power sources fueled by moonlight; connecting health-care institutions through mobile devices; and helping create environmentally friendly trains.

Execution

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