Cannes Lions
KINESIS MARKETING, Morristown / EQUIFAX / 2006
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Identity theft has become a hot issue over the past few years but the vast majority of people still think that they are not at risk. Equifax, a 107-year-old company that helps consumers to manage and protect their finances asked Kinesis Marketing to come up with an ad that would get that message across. The Equifax "YOU" ad let people know they are at risk from identity theft and offers Equifax as the source than can help.
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