Eurobest

IF Festival Sponsorship

ZON PROJECT MANAGEMENT, Istanbul / UNILEVER / 2022

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Overview

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Credits

Overview

Background

Istanbul Festival, which hosted many activities from concerts to theater, children's workshops to e-sports events, gastronomy to art, hosted thousands of people for 23 days. A great deal of plastic was used in this event, where many people, ate, drank had fun together. As OMO, we were there to prevent plastic waste.

Idea

At Istanbul Festival, we said, “For goodness, dirt is good”. We have placed 30 OMO recycling containers all over the event area in order to further transform the plastics used. We encouraged plastic waste to be thrown into these containers and turned them into a playground, making children smile.

Strategy

We took our place by installing an OMO stand in the event area and equipped the surrounding area with the message “For goodness, dirt is good”. So we reached out to everyone who came to the event and made sure that they were part of our kindness movement. We collected all plastic waste, especially from the workshops, in OMO recycling containers.

Execution

Istanbul Festival, which hosted many activities from concerts to theater, children's workshops to e-sports events, gastronomy to art, hosted thousands of people for 23 days. A great deal of plastic was used in this event, where many people, ate, drank had fun together. As OMO, we were there to prevent plastic waste.

Outcome

We put 30 OMO recycling containers in each corner of the event area. We collected a total of 360.30 kg of plastic waste and established the foundations of a park together with kindness. We held workshops with 5000 children. On average, we reached 70,000 people per day.

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