The “hello Sunshine” microsite was developed to actively involve woman between 25 and 40 in the introduction of a body lotion that gives a nice tan while caring at the same time.With this, Dove offers some sunshine which is known to make people feel good. In Holland you can also “put somebody in the sun” figuratively speaking. It’s an expression for giving somebody a compliment. We used this to make a microsite where people can actually put somebody they care for, in the sun.In only three weeks 45,000 compliments 'were put in the sun' by Dutch women.