Dubai Lynx
J. WALTER THOMPSON CAIRO / CAREEM / 2019
Overview
Entries
Credits
Idea
In a country that lacks awareness on accessibility and the importance of it in the lives of people who were blessed with being differently-abled, how do you cut through the clutter? The simplest form was to put them through the same obstacles that the physically-disabled members of the community go through and wait for the controversy to arise.
The main goal behind the activation was to create awareness that if it’s hard for a pedestrian, who has full ability to walk, then accordingly it’s harder for someone who is physically-disabled.
Similar Campaigns
6 items