• Situation: In Israel in order to enjoy the benefits of private banking you need to be extremely rich.

• Brief: ONE ZERO is a new bank that brings the DEMOCRTIZATION of Private Banking: ONE ZERO Bank gives the common people - for the first time - the opportunity to enjoy PRIVATE BANKING full services without the need to be a “millionaire”.

• Objectives: To launch Digital Private Banking

The song “If I were a rich man” is a mile stone in the Israeli culture. it’s way more than just a song. It’s a perception. It’s a dream. “If I were a rich man” represent the dream of the middle-class to finally reach the upper-class.

The legendary tune from “Fiddler on the Roof”, the world renowned musical and movie, won multiple Academy and Tony awards.

It happened only once in the entire history for our nation.

It’s a matter of national pride.

• Impact: Creating real innovation in a very conservative market

• Reach: National TV / Awareness - 54% Total awareness

• Engagement: One of the 10 most memorable and loved commercials on TV

• Change in Behaviour: ONE ZERO, ranked in 5th place as the most attractive bank to open an account right after the biggest 4 banks in Israel (there’re 18 banks)

34% will consider opening an account at ONE ZERO

• Brand perception: Innovative by offering Private Banking to everyone based on world-class AI

50% knew it’s a digital bank

• Achievement against objectives? Well, it’s a long road… but results are coming. An average of opening 300 new accounts per day. Private Banking becomes a strong asset.