•Situation: After 40 years with no new bank in Israel, ONE ZERO was launched, challenging the entire banking system.

•Brief

Build awareness to: Name, Logo, Tag Line. But there was a bigger mission: Build trust and confidence of a BANK that’s here to stay.

•Objectives

Reach 30% brand awareness

Increase search in Google by 100%

Trust: a bank that is here to stay

•Media insight

Football is the most watched sport in Israel and in almost every house hold you will find at least one sport fan.

The Israeli Primer-League is aired on 6 sport channels and each week Live games has 15% of rating and of course ALL the fans in the stadiums. The quantity and quality of media makes it a great tool for any brand that wants to gain HUGE brand recognition and awareness in a short time. Imagine what it can do for a unknown new.

• Target audience (consumer demographic / individuals / organizations)

TV target audience men and women 25-55

Digital target audience: 4 main audiences. Men and women 25-55, similar to the banks audiences, IM sports and football fans and custom affinity / intent

• Media planning

A combination of TV and digital video to creates maximum exposure and prominence

Commercial TV: REACH 1+ %41, REACH 3+ %23, on Israel’s 3 commercial channels (+ huge exposure on 6 sport channels).

Digital reach of 1.3M unique with a 2.4 repetition rate covering 43% of target audience.

• Implementation

Our commercial was aired on commercial TV channels and on digital video platforms launching the new season

• Media channels and integration

Exposure per week on the sport channels

The brand got an enormous media real-estate weekly:

6 Sport channels

18 hours of LIVE games

100+ hours of re-runs

150+ promo clips

1,000,000 + impressions online league platforms:

YouTube, FB, Instagram

• Timeline

The campaign was launched on August 16 (TV until the 20th – Digital until the 24th)

ONE ZERO LEAGUE is on air for the entire 22 – 23 season. The results here are for the first 2 months August – September.

• Time spent with brand

Per week: 18 hours of LIVE games, 100+ hours of re-runs,150+ promo clips and 10,000,000 impressions online league platform: YouTube, FB, Instagram - on August – September

• Proof of engagement: Number of interactions, downloads or comments

Google search increase in 270% (39,938 in August)

No1 app download in financial services FOE MANY WEEKS

No4 in Top 10 apps in Israel at the peak

52% awareness for the bank

17% consideration to open an account

From an Unknown logo to a Brand.

It’s not another launch, it’s a GOLAZO!