For more than a decade we’ve been inspiring people to travel with iFly KLM. Knowing inspiration is not reserved for one specific moment or to be consumed on one specific medium, we’ve always pushed to inspire in a variety of different formats, moments, media and devices.

That’s why we’ve built iFly360, a virtual reality travel experience that on the one hand creates a truly memorable digital experience and on the other hand inspires people to actually travel themselves.

We love exclusivity, but we firmly believe in access. Even though VR is rapidly growing, the majority of our audience has no designated goggles or viewers yet. It’s why we built a VR experience and a web experience. Users followed a linear storyline, led by an adventurous protagonist, following up on an exciting bucket-list desire, that allowed them to really co-experience the events.

iFly 360 is part of the international iFly KLM travel inspiration program, consisting of a digital magazine, a digital platform and a social media content program. The program aims to keep existing customers close to KLM and attract new audiences at the same time. We periodically launch new initiatives to keep iFly KLM top of mind, iFly360 is the newest hero in our program.

iFly360 is a VR travel experience that inspires people to travel and discover the world with the help of the latest technology. With this project we amplified KLM’s reputation in applying innovations to provide customers with memorable travel experiences.

We built an experience that allows people to travel without leaving their houses. They follow the stories we laid out for them. They feel the excitement of our protagonist, learn new things and explore the splendor of the surroundings.

We made a design-to-scale, focusing on mobile experience. The browser becomes that little window to a new world. It needed to be as clean as possible. Without distractions. You can go vertical, you can go horizontal.

We believed 360 storytelling would be fantastic for us travel inspirators. Therefore, we build iFly360 as a serial format enabling us to periodically add new 360 stories. The first two episodes exceeded our expectations, we’re already working on new episodes to be launched this year.

The episodes are distributed via iFly KLM’s channels (platform, magazine, email, Facebook, Instagram), KLM’s channels (printed magazines, email, Facebook, Instagram), internal corporate events and paid social advertisements.

It took us 6 months from first idea to execution. In that time, we set up production, our story and storytelling (360 is not like any other story format), setting up design principles, building the inclusive platforms and constructing and executing the distribution strategy with all of the needed assets.