MrMiles is the world's fastest traveller. He can go everywhere.

The main goal of the game was simple: arrive before him in a destination. To do the most reliable digital translation of this idea, we proposed the first worldwide web journey and the widest digital ecosystem ever created. 1 country = 1 URL (with local extension: .jp; .us; .co.uk)

Each country URL had a unique and surprising content proper to the country (images, parallax, video [38] or interactive games. A digital experience on any device (Desktop, Tablet, Mobile).

On a global vision, we’ve been able to have an exponential growth on Mr Miles Twitter and Snapchat accounts all along the game. Using Twitter as a personification of Mr Miles himself helped us creating proximity with players. Engagement has been great.

In only 10 days:

178k registered players,

6,7M visits on the game website,

15,4M viewed pages.

10k Likes and shares on Facebook,

4k #mrmiles and 11,1k followers on twitter,

220 countries played to the game.