Cannes Lions

IGFM Modern Slavery

JUNG VON MATT, Hamburg / IGFM - INTERNATIONAL SOCIETY FOR HUMAN RIGHTS / 2018

Digital Proof JPG
Digital Proof JPG

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We can only afford our consumer goods because others pay for it. With their health, their dignity and their life. And we know that, but most of us repress it when the newest sneaker or the next smartphone becomes available. How can the IGFM (the International Society for Human Rights) change this mindset? We show the conditions under wich modern consumer goods are produced. The monumental print motifs show a modern form of slavery and make it clear that supposed progress is anything but modern.

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