Amagugu Alelizwe is a well-known traditional South African song sung at funerals.

We reworked the song to show that if you have C Surance, you don’t have to mourn the loss of your cellphone.

We juxtaposed the sombre nature of the song with fun lyrics about how our different characters came to lose their cellphones.

This spot tells the story of how Khanyi accidentally dropped her cellphone in the toilet.

Each ad in the campaign represents a different aspect covered by the cellphone insurance.