On 19 October, the city awoke to find the front and back pages of its main newspapers written in Romanian, Arabic or Bulgarian.The readers could feel first hand the obstacle of language in the day to day life of an immigrant.As you open the newspaper the cover and back page are in in the original language, Spanish.

An explanatory graph on the inside pages of the newspaper explained the action.The action was possible thanks to the cooperation of the two more widely-read newspapers which published their edition with the front and back pages translated into different languages.

The action caused quite a stir and had widespread repercussions in the media (social networks, radio, press and TV) as well as in society itself.

The campaign has been acknowledged as a model of good practices by the European Union as part of the European Integration Project, EWSI (www.integration.eu).CdeC (Club de Creativos) Award, chosen among the 7 best Spanish publicity ideas 2010.