Cannes Lions

IKEA

1861UNITED, Milan / IKEA / 2011

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A man has disappeared.While the police searches the premises, a detective questions the man’s crying wife. She remembers the last time she saw her husband, but is interrupted by a policeman who apparently found something.In the bedroom, the missing husband emerges from under a huge pile of clothes: he had simply lost himself in the chaos of the room.That’s why the final voiceover says: “Make space for order. Everything is in its place with the Pax wardrobe and the Komplement inside accessories.”

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