Cannes Lions

IKEA ARMCHAIR

zig, Toronto / IKEA / 2008

Film

Overview

Entries

Credits

Overview

Description

It’s Christmas. And a young man gives a holiday gift to the object of his affection. It’s conspicuously shaped like a humdrum tennis racket. Yawn. But to her surprise, unwrapping it reveals a fantastic (and impossibly much larger) gift from IKEA – an armchair.

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