Cannes Lions
DDB GERMANY BERLIN, Berlin / IKEA / 2008
Awards:
Overview
Entries
Credits
Execution
We developed an eye catching circular that takes effect when opening the letterbox. For us, the best way to proof that IKEA knows best how to furnish even small rooms.
Outcome
The click rate an www.ikea.at increased by 13% in the week after distribution.
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