Cannes Lions

IKEA AUSTRIA

DDB GERMANY BERLIN, Berlin / IKEA / 2008

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

We developed an eye catching circular that takes effect when opening the letterbox. For us, the best way to proof that IKEA knows best how to furnish even small rooms.

Outcome

The click rate an www.ikea.at increased by 13% in the week after distribution.

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