The McDonald’s restaurant experience is incredibly consistent at thousands of locations across the United States. Our goal was to surprise people with a live experience that upended their expectations for a good cause: to support McDonald’s children’s books effort and create a conversation about the importance of reading.

McDonald’s is committed to enriching the well-being of children everywhere. Because 1 in 4 children in America grow up without learning how to read, we wanted to demonstrate that the company was doing its part to help spread the joy of reading.

In just two weeks, more than 20 million Happy Meals containing original children’s books were distributed nationwide. That’s 5 million more books than the entire 'The Hunger Games' trilogy sold in the whole 2013. The Literacy Store supported the McDonald’s books effort and created a conversation about the importance of reading.