People never take a look at common flyers thrown into letter boxes. That’s why we developed the first flyer that is found in flats directly.

Most of the houses in Austria are old and known to have entrance doors with a little gap. We simply passed the flyer printed with pattern under the door inside the flat. It gaves people a little impression how a new carpet would look like in their room. Additionally the flyer works as a voucher, people got 10% off when buying a new carpet at IKEA.

12% of all vouchers were used. Carpets became one of the most sold products in IKEA stores during the promotion period.