Cannes Lions

RESTAURANT CHAIN

SPACEDOG, Los Angeles / CARL'S JR / 2007

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A beautiful girl selling guys a great sandwich.Maybe we didn’t reinvent the wheel, but by allowing folks to send Ashley to a friend in a customised lunch invitation,we not only got the sandwich in front of hordes of hungry young guys, we got them to invite each other to lunch at Carl’s Jr. and Hardees.The site also features: * A short documentary on our young starlet, Ashley Hartman * A sandwich build designed to arouse more than a guy’s appetite * A shrine to Frank's Red Hot Sauce * The TV commercial that started it all

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