We created an online IKEA catalogue made by IKEA customers themselves, providing a stage where they can show and share their own creations. Website visitors could sift through the entire collection, print, rate and share content or contact the owner to arrange a live viewing.

With more than 3,000,000 browsed pages, 850,000 website visits and over 5,600 bedrooms and kitchens the catalogue has become the biggest IKEA showroom online with now chapters for each room in the house. It has lead IKEA to integrating the consumer-generated catalogue with the main ikea.nl website, enabling visitors to switch between basic IKEA product info and inspiration on how they are used by IKEA customers at home.