They say that people won’t believe it until they see something with their own eyes. So we decided to literally show them that now they can get to IKEA stores in a time shorter than ever. We showed them the truth by displaying the real time they need to get to IKEA.

We used most functional pieces of IKEA furniture – KALLAX cabinet and LEKMAN boxes – to create KALLAX Real Timer that we then we put on billboards. They showed the estimated time to get to the nearest IKEA. KALLAX Real Timers were built in strategic locations at most crowded crossroads in Warsaw. Places that drivers are passing by day after day from home to work and back. We were checking driving time from these points to the nearest IKEA store and constantly changed it on our KALLAX Real Timers.

Our action was just the beginning of changing what citizens of Warsaw thought about getting to IKEA but a ten day-long KALLAX Real Timer operation brought tangible results. The number of customers increased by 9.5% in both WARSAW IKEA STORES.