We brought this cruel and secretive trade out into the open. We published prices, described organs, named countries and the involuntary donors. The information was repackaged in the format of a newspaper insert for seasonal offerings and price discounts and published in the left-wing newspaper the "taz". Readers were directed to the ISHR website where they were able to make donations to various projects tackling illegal organ trade.

In the week following publication, visitors to the ISHR website increased by over 31 %. The volume of donations made was 14 times higher than the total costs for the insert.