PLEASE NOTE: THIS ENTRY HAS AN AUDIO-VISUAL PRESENTATION WHICH WILL BE SHOWN TO YOU DURING JUDGING.All over the world, innocent people are being persecuted, a problem that is often overlooked. To draw attention to this fact, the International Society for Human Rights started a unique experiment: the world’s first pirate radio ads.Using a van, and mobile broadcasting equipment, we built a mobile pirate radio station, which enabled us to hack into Berlin’s most popular radio stations over a short distance.Driving through the city, we targeted drivers and surprised them with the most personal radio message they had ever heard through their radios: a news flash that made them the subject of a police manhunt.After giving our victims a brief scare, a promoter approached them, and we revealed our cause through the radio.

We built a mobile pirate radio station which enabled us to hack into the frequencies of Berlin’s five most popular radio stations. We surprised drivers with a newsflash that made them the subject of a police manhunt. To reach even more people, we cooperated with a bakery, a laundrette and a taxi driver. After giving our victims a brief scare, we approached them and revealed our cause via radio and a promotion team.

Without any media spending we reached many people in one week in a very intensive way. Response rate was 100%: we could engage every addressed person in a discussion. Most important: interviews with our victims revealed that we made all of them think.