The brief was simple - make 2011 a year when people lock up their houses and head out.

We decided to give Yatra.com clients a new approach - travel not for a week or a month, but for the whole year. The goal was to create something that inspired people to pack their bags and see the world. Shown with a calendar of 365 immigration stamps, the message was simple: For the next 365 days, go out and explore places most people haven’t even heard of.

Because the concept was so cool, people wanted to hang the calendar on their walls. So we found an easy entry into the homes of hundreds of prospective customers, reminding them constantly of our purpose and our existence.