This campaign was conducted in places with high circulation of cars and people (garages) with a non-traditional media.

Although the legislation states that all garages in Brazil must follow a painting color scheme in black and white with a yellow stripe, not every building follows the law. So, the media team had to find garages that were in compliance with the law and also had a high circulation of cars and people.

This activation took place in the garages of the malls of the Multiplan Shopping mall chain in São Paulo city during the week prior to period of highest alcohol consumption in Brazil: the carnival.

We reached half million people during the week these stickers were on display.