Inspired by the passion of Dr. Frankenstein, who harnessed the power of the universe to create life, “Bottle” depicts an engineer’s quest to use the natural world to push his engineering technology to limits never before seen. Our simple creation myth seeks to explain how the Acura 2016 ILX became the quickest sedan in its class. Was it the i-VTEC engine? Was it the 8-speed dual clutch transmission? Or maybe, just maybe, it was something else altogether.

We worked directly with Joey Santiago of the legendary rock band, The Pixies to record a unique version of the Pixies classic “Where is My Mind?” Conceptually the song was a perfect fit for our engineer who rummaged through the vast corners of his imagination for a solution to his engineering puzzle.

Memes have little respect for benchmarks so they busted them wide open. Compared to the industry standards, we saw more than double the interaction time, five times the click through rate and an over 25% increase in interaction rate.

CTR Benchmark - 0.17%

Interaction Rate - 0.56%

Interaction time - 18.54 seconds

Meme CTR - 0.859%

Meme Interaction Rate - 0.722%

Meme Interaction time - 38.35 seconds