The objective of the activity was to communicate that Getty Images is synonymous with visuals. Art directors at top creative agencies of India were targeted. A word document was forwarded to them. The mail did not reveal that it was from Getty Images. After opening the attached file, recipients saw several pages with ‘words’ typed. They were asked to follow a few simple steps. Like changing some text attributes followed by the zoom level. On deselecting the text they discovered that the text was actually an image of a famous Indian actress.