With the Oscars, one of the biggest celebrations of storytelling, just two weeks away, Getty Images saw the opportunity to introduce their stock images into the social conversations around the illustrious event. We knew that not many people get the chance to see the Best Picture nominees each year, so we helped them catch up before the big night. And we did it be recreating each of the Best Picture nominees using only Getty’s stock images. Each of our films was just 15 seconds long, so it was primed for social sharing. From the epic frontiers of The Revenant to the crimson wastelands of The Martian, we showed that Getty’s stock images have the power to tell real human stories.

The timeline of the entire project—from the creative brief to launch—was just two weeks. This included writing storyboards for each of the films, gathering stock images from the expansive Getty library, sourcing music, editing the videos, and publishing the assets to Facebook, Twitter and Instagram. The assets were released in the two days leading up to the Oscars, with a final wrap-up video posted to YouTube after the ceremony.

The campaign garnered over 2 million impressions, with 500K video views on Facebook by the time the Oscars aired. The campaign also got over 13,000 likes on Instagram. It inspired conversation, and some healthy debate, around the films, with passionate movie fans offering their support to their top choices. Importantly, Getty's involvement in the Oscar buzz through the #BestPictures campaign was completely authentic to the brand voice and company mission, which did not go unnoticed by the press. Quotes from the media include, "providing #BestPictures across a wide spectrum of needs and interests is what Getty's all about" and "Many brands tap into the fuss around the Oscars, but few manage to make it truly relevant to their own identity. Getty has done just that..."