Cannes Lions

IMAGINE

MULLENLOWE SINGAPORE, Singapore / FRIENDS INTERNATIONAL / 2016

Film
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Overview

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Description

The film begins on a stark, black background. As a piano begins to play, words appear to the music, punctuating the darkness and painting a scenario with what appears to be props on a stage. From “lights” to “windows” to “bed” and “dolls”, we begin to picture in our minds, the bedroom of a little girl. A twist awaits at the end of the film, casting an ominous and regrettable tone on the scene with the introduction of a chilling verb. Using only words, the audience is left to reflect on what they’ve just imagined seeing. They’re also left with a reminder that for some, what just unfolded didn’t just happen in the mind, making it even harder to forget.

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