Cannes Lions
THE&PARTNERSHIP, London / THE PRINCE'S TRUST / 2018
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‘Youth Can Do It’ celebrates the resilience and potential of young people through gritty optimism. The film shows real kids that have truly overcome adversity in scenes taken straight from their lives. Set to the poem ‘Bulletproof’ by 16-year-old Maya Sourie, who was raised in care, the film turns vulnerable young people into determined heroes. Even the music was created by Inner Voices, a City Choir for underprivileged children. This really was ‘Youth Can Do It’ in action.
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