Cannes Lions
THE MARTIN AGENCY, Richmond / CARMAX / 2022
Overview
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Credits
Execution
A woman imagines buying a car. But unlike the usual car buying tropes of sweating salesmen and inflatable tube men, she imagines a less stressful and more magical experience. She shops from her bathtub, checks out a car on the lot and even buys from a hair salon. Then she drives off into the…well…you know.
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