Cannes Lions

Sound Odyssey

TBWA\G1, Paris / NISSAN / 2020

Presentation Image
Demo Film
Film

Overview

Entries

Credits

Overview

Idea

Nissan brand platform is "tech that moves". To celebrate the 50th anniversary of the moon landing we created a one-of-a-kind film with a simple purpose: isn’t technology beautiful when it moves us ? Especially when it moves us physically, emotionally and in this case through sounds. We created the first ever soundtrack made exclusively of space sounds.

Execution

To make our brand platform "tech that moves" stands out in 2019, we decided to create a film piece to celebrate the 50th years of the moon landing, a historical and cultural moment. Technology has the power to move us, the moon landing is the ultimate example. The Nissan technologies have the same kind of power (autonomous driving...) With the help of Nasa and ESA, we gathered thousands of space data coming from 60 years of space exploration and converted them into sounds waves. We then used them to create the sound design of the film and by sampling them again we composed the film's soundtrack, a cover of Blue Danube from Strauss. This creative achievement was then broadcasted on July 16th during the commercial break of a documentary on the moon landing on ITV. Being at the right place, at the right moment and with the right message was all part of the strategy. Following this, we broadcasted the film on social media and movie theater in Europe.

Similar Campaigns

12 items

First Listen - Good Man

UNIWORLD GROUP, New york

First Listen - Good Man

2019, THE LINCOLN MOTOR COMPANY

(opens in a new tab)