Cannes Lions
IAMRADIO, Saint-Petersburg / IAMRADIO / 2015
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Description
We write, record and make up a final version of your morning. Every day. With your favorite songs.
?ur sleepy listeners, while drinking coffee or driving a car, hear “Imagine a morning” and find themselves either in China, or at the space station, or in a chemical laboratory; they can become a student, a librarian, a sculptor or an employee of the zoo. Author's text, quite naturally turning into a suitable atmospheric musical track within the morning broadcast, helps them to start a new day with inspiration.
This work is an example of the sounding promo followed by a song. We joined them into a single track for a better understanding of the project. So it the way in was broadcasted on the IAMRADIO. In fact, morning air hosts manually put a separately recorded "Imagine a morning" audio sample prior to the favorable song. Some audios, such as this, have been inspired by particular songs.
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