Last year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. To celebrate, we wanted to do something big. Becoming the best version of yourself can be a daunting task. It takes courage.

We wanted to recognise men, who over the years have risen to the challenge. So we commissioned four directors to create short fils that explored this idea. Each of them created a film with their own take on getting rid of their own self. We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favourite. You could also share your film on social media and encourage your friends to vote too.

It’s hard to change your ways, bad habits can get so comfortable. Our film follows the story of a guy looking to become the better version of himself and the only way to do so is to kill off his old self. To add intrigue to the story we played into a common film genre where you know something bad is about to happen.