This is the story of an icon, fallen from grace, and her herculean journey back to the top of the mountain.

It’s also the story of how smart strategic thinking reclaimed a brand’s lost DNA for a new generation of fans.

It’s the story of how a woman can reignite her power, her fierceness, her purpose, all by returning to who she is, deep down inside.

This is the story of how we turned around Mattel’s biggest brand, transforming a decline of eight consecutive quarters in three months, and ignited a global cultural conversation in the process.

This is the return of Barbie.