The strategic concept of the campaign was that Matchbox cars look as real as the original.

The idea was simple: we created a sticker of a huge fingerprint and pasted it on real cars, as if they were the toys of giant children. This cars drove through strategic points of the city, like schools and parks.

Sales increased 15% in the months following the campaign, compared to previous years, and Matchbox cars rose from third to first place in brand awareness in the target audience.