Our agency recently spearheaded the creation of the corporate website, an all-new consumer-facing, global website for our multi-national company to better reflect our devotion to and contribution to every aspect of filmmaking. Together we created a sleek site that reasserts our brand’s new direction and vision.

For over a year, the agency worked directly with internal stakeholders defining and developing the overall user experience, creative strategy, messaging, design aesthetic, and user interface for this massive site. We crafted an overall online identity and modernized how the site delivers a multitude of information to better serve our community.

We crafted an overall online identity and modernized how the site delivers a multitude of information. To support multiple devices, we designed and developed a completely responsive website that gracefully collapses to accommodate all screen sizes and resolutions. The site is a holistic digital solution that also sports a robust CMS for the brand team to manage all ongoing updates.

Organic SEO and localization/translation into 8 different languages means that not only are users far more likely to find the site, they are going to understand it. Deeper social integration helps connect enthusiasts and evangelize casual viewers, creating a community of people who feel the difference.

In addition we conceptualized a section called The Difference: a primary piece in leading people to understand just what the company is. Using photography from our photoshoot in the company’s Toronto headquarters, we showcased their technology, from cameras to projectors, to tell their story and demonstrate their superiority.