Cannes Lions
HAVAS, Madrid / RECKITT BENCKISER / 2018
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Some love stories are not meant to be. Like, for example, the one between a person who is not allowed to sit because of his job, and a free, comfortable and... prohibited seat to him.
That's why Scholl has decided to show the hard reality of the people who are working standing up all day long. Those who have one and only wish: to sit down for a while and relax their sore and tired feet.
in this commercial, we will see a tired waiter, a hairdresser and a security guard feeling this strong desire.
Luckily, Scholl makes things easier for all of them with their special insoles.
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