We created a microsite with an actionable, streamlined path toward conversion to compel social sharing and link visitors to local partners.

A short, shareable video also lived on our website.

Given the location and language variance, we created announcements starting at 8:00am in Sydney, Australia to 8:00am on the East Coast of America – spanning 16 hours, requiring posts in 8 languages.

We upheld momentum throughout the day, posting images with facts and statistics on Facebook, ensuring memorization. Our partners helped build conversation by sharing content.

The social content was supplemented by a budget of $5,407 for Facebook promoted posts.

Given this was the first World Pancreatic Cancer Day, there was no baseline.

We had 19,022 mentions on social, mostly on November 13th. The page reached 850,058 people – only 15% paid. In November, we reached 6,632 organic “likes.” Twitter earned 970,000 potential impressions between November 10-15. The video reached over 229,120 individuals.

Over 1,000 online news outlets ran the press release, which garnished 31.6 million impressions. Our site saw 7,512 unique visitors from North America, Europe, Asia, Australia and South America.

The day successfully used limited resources to globally connect with thousands and spread awareness of this terrible disease.