At least one woman is sexually assaulted in an unbooked minicab, in London, every week.

Research suggested, that although women are aware of the risk they run when getting into an unbooked minicab, they still regularly use them.

They do so, because they all have, what they deem to be ‘fool proof’ measures to prevent such attacks.

Our task was to create a film, which encourages women, aged 18-34, to choose a safer way home, to book a cab using the free ‘CABWISE’ app. We did so, by debunking the precautionary ‘rules’ they think will keep them safe.